Personalization

In this episode, our panel explore personalization and how companies should look to cultivate proactive, one-to-one connections with their customers that deliver on their expectations, without threatening their trust in the brand. They also discuss how, going forward, businesses must be sensitive and systematic in how they utilize data, always demonstrating the clear benefit to the consumer. 

Our speakers this week:

• Amanda Hicks, Partner, Customer Brand and Marketing Advisory, KPMG Australia
• Tom Lurtz, Partner, KPMG in Germany
• Paul Henninger, Partner and Head of Lighthouse, KPMG in the UK